Selling to women through 1960s magazine advertorials

I’m currently writing a chapter on the all-electric house for my book about everyday lives in 1960s Ireland. Past readers of this blog will know that I’m using women’s magazines as a way of establishing trends and expectations. Leafing through the pages of the magazines, a particular type of article recurs: the advertorial. These pieces explored variousContinue reading “Selling to women through 1960s magazine advertorials”