Selling to women through 1960s magazine advertorials

I’m currently writing a chapter on the all-electric house for my book about everyday lives in 1960s Ireland. Past readers of this blog will know that I’m using women’s magazines as a way of establishing trends and expectations. Leafing through the pages of the magazines, a particular type of article recurs: the advertorial. These pieces explored variousContinue reading “Selling to women through 1960s magazine advertorials”

Researching everyday life in Carlow

I’ve spent most of this week in the local studies section of Carlow County Library listening to the county’s Life and Life collection. Life and Lore is a series of oral testimonies from around the country that have been collected by Maurice and Jane O’Keeffe since the 1990s. They provide an important record not only of everydayContinue reading “Researching everyday life in Carlow”